A Digital Point of View
TAKE FIVE
Helpful and Thought-Provoking Content
What “digital” questions to ask when buying a small company?
When buying another company, it's important to consider all the digital assets that the company owns. Digital assets can include things like domain names, social media accounts, digital advertising accounts, website hosting, website content, online databases,...
The relationship between a successful business and their website
A successful business will often have a well-designed website that effectively represents the company and helps it achieve its goals. The website will be regularly updated with fresh content, such as blog posts or product updates, to keep visitors engaged and...
What’s the Difference Between Google Ads & Facebook Ads?
Just as a business shouldn't be on all available social media platforms, neither should a business be using all advertising platforms just because they can. With careful consideration and thought you most certainly can use more than one platform - in fact planning,...
What does your website really say about you?
Does your website say more than you actually realise about your company? Do you always judge a company by its website? If branding represents a company and its culture, is the neglect of the website and marketing, in general, a good representation of how the company...
Why do some businesses not update their websites regularly?
Many businesses have been up and running for a while now but one question that often crosses my mind is "Why don't businesses update their websites regularly? Why does their website feel ignored and forgotten?" I am frequently reminded of this when faced with old,...
Glossary of Terms – Cutting Through the Jargon
If you come across people who like to speak in acronyms or jargon, then you probably won't find that very helpful when you are just starting out or establishing the digital side of your business. In this Take Five, we're having a look at a few small but select digital...
WordPress Plugins – Essential Ones to Download
A WordPress website enables you to grow your online presence from a small static site to an online shop or membership site with comparative ease. This is one of the reasons that make it so popular - it is so versatile. For those not familiar with WordPress you start...
Why are Social Media metrics so important?
You may have been running your social media for a while, or someone else has on your behalf, but how do you know what has worked and what has been successful? What's the point in spending all your time posting on social media if you're not checking regularly to see...
What I wish someone had told me when I set up my business
There's just so much to think about when you set up your new business and take on board, so I thought I would share a few pearls of wisdom from those who have travelled that path already. When starting out, my advice would be to establish a support network and to...
Do I really need to be on Google My Business?
It's a noisy world out there on the internet and your fledgeling business may be struggling to be heard. Whereas once upon a time all you needed was your website, and voilà, now you need to maximise your exposure in an increasingly overcrowded place. Google My...
What should you think about when designing your website?
You're off! You've got a great business idea, you're raring to go and you need your website up and running now! Before you rush ahead too quickly have a look at this "Take Five" - where we consider a number of things you need to think about in regard to your website...
Why does my business need to be on Social Media?
Of course, your company can exist without Social Media but have you ever considered how much business you are missing out on because you don't use it or your platforms are looking a bit neglected? If you think it is too time-consuming, that you are not comfortable...
What to think about when setting up a new business
You’ve had a great business idea, you’ve taken the plunge and you’re ready to get going but there’s so much you need to think about. Suddenly there’s a myriad of things you need to understand (with no corporate IT Department at the end of the phone) and you’re being...