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Glossary of Terms – Cutting Through the Jargon

What on earth do you mean? TAKE FIVE If you come across people who like to speak in acronyms or jargon, then you probably won’t find that very helpful when you are just starting out or establishing the digital side of your business. In this month’s Take...

Google Analytics – Where do I Start?

Five Metrics from Google Analytics - Take your pick! TAKE FIVE Data – one of my favourite subjects (but not loved by all)!  I know many people shy away from data analysis but as I keep reiterating, there’s no point creating lots of amazing content and...