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TAKE FIVE

A Digital Overview

What does your website really say about you?

What does your website really say about you?

Does your website say more than you actually realise about your company? Do you always judge a company by its website? If branding represents a company and its culture, is the neglect of the website and marketing, in general, a good representation of how the company...

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Glossary of Terms – Cutting Through the Jargon

Glossary of Terms – Cutting Through the Jargon

If you come across people who like to speak in acronyms or jargon, then you probably won't find that very helpful when you are just starting out or establishing the digital side of your business. In this month's Take Five, we're having a look at a few small but select...

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Google Analytics – Where do I Start?

Google Analytics – Where do I Start?

Data - one of my favourite subjects (but not loved by all)!  I know many people shy away from data analysis but as I keep reiterating, there's no point creating lots of amazing content and fantastic blogs if you don't know if anyone is looking at them, what's working,...

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WordPress Plugins – Essential Ones to Download

WordPress Plugins – Essential Ones to Download

A WordPress website enables you to grow your online presence from a small static site to an online shop or membership site with comparative ease. This is what makes it so popular - it is so versatile. For those not familiar with WordPress you start off with the very...

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Why are Social Media metrics so important?

Why are Social Media metrics so important?

You may have been running your social media for a while, or someone else has on your behalf, but how do you know what has worked and what has been successful?  What's the point in spending all your time posting on social media if you're not checking regularly to see...

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What I wish someone had told me when I set up my business

What I wish someone had told me when I set up my business

There's just so much to think about when you set up your new business and take on board, so I thought I would share a few pearls of wisdom from those who have travelled that path already.   When starting out, my advice would be to establish a support network and to...

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Do I really need to be on Google My Business?

Do I really need to be on Google My Business?

It's a noisy world out there on the internet and your fledgeling business may be struggling to be heard.  Whereas once upon a time all you needed was your website, and voilà, now you need to maximise your exposure in an increasingly overcrowded place.  Google My...

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What should you think about when designing your website?

What should you think about when designing your website?

You're off!  You've got a great business idea, you're raring to go and you need your website up and running now!  Before you rush ahead too quickly have a look at this week's Take Five - Starting Out #3 - where we consider a number of things you need to think about in...

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Why does my business need to be on Social Media?

Why does my business need to be on Social Media?

Of course, your company can exist without Social Media but have you ever considered how much business you are missing out on because you don't use it or your platforms are looking a bit neglected?  If you think it is too time-consuming, that you are not comfortable...

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